OXO sought to refresh its core GoodGrips Nylon Utensil line, aligning it with a modernized brand design language. This provided a strategic opportunity to re-evaluate the line and curate a more comprehensive product suite. The new 13-item line includes the addition of a new Saute Spoon, Potato Masher, Ground Meat Chopper, and Griddle Turner. A set of Mini Utensils was added to the product suite based on the insight that smaller cookware and tasks require smaller tools. The new design balances OXO’s updated design language with unique details and the functional needs of each product.